From the start I defined the target market, current problem, then worked to gather research to communicate the product on a new layout. I worked with engineers to understand the problem, product and packaging. Marketing team to craft the story for web, video, social, and email. The goal was to update the accessories layout to allow more storytelling, communicate how Beams address the problem and sell some product.

Target Market
Existing or new long/skate owners (V2, Stealth, Plus, Mini X Mini S) looking for a more visible ride.
‍

Being seen is the most important thing while riding at dusk or night. With Boosted Beams you become more visible and your board communicates braking and accelerating better.

At the time of this project Boosted was without a copywriter so along with building the wireframes it was my job to take first pass on crafting the story around Boosted Beams. I started by listing out all the key features, specs and selling points of the product and rated them then grouped them to get an idea of how to package the story. From there it was sketching the best way to communicate each point. All of this work would give us the direction we need for capturing images and videos.

Wireframes
Up to this point Boosted's accessories had very limited storytelling on the site, I used the layout that I created for the Boosted Mini and Rev launch to build the basic structure. Then I crafted each section with it’s own copy and placeholder imagery to get an idea of what I needed to communicate.

My favorite part of the whole process is when you get to merge all the ideas we had together and see how the product communicates as a whole. From here it was picking the right image and updating copy to best fit the image. Then it is off to exporting, uploading, and getting everything finalized for devs.

Not only is Boosted one of the best companies to work for it, it also has a product that I believe in. I have been riding my own Boosted Mini from early 2018 and just hit 1000 miles on the beast. It was an honor to work with such a talented team and to create so much with very limited resources. From start to finish this was just over 8 months of work and it was some of my most proud work. Credit to the team below that made it all happen.